Cathy Boxall
executive
Cathy Boxall is the global head of entertainment at marketing agency Dentsu, where she observes trends in audience preferences, noting that many viewers turn to anime for its emotional depth and cultural specificity, especially as a break from Hollywood tropes.
Global Media Ratings
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Recent Mentions
United Kingdom:
Cathy Boxall discusses how audiences find anime offers emotional complexity and cultural specificity.
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BBC: Why studios keep making live-action adaptations of anime