Bonnie Simpson
Bonnie Simpson is a consumer behaviour researcher and professor at Western University, known for her insights into the complexities of consumer decision-making, particularly in the context of buying Canadian-made products. Her work highlights the challenges consumers face in understanding product origins amidst varying criteria used by different apps to assess Canadian content.
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Bonnie Simpson, a consumer behaviour researcher and professor at Western University, suggests that grocery shoppers need to weigh multiple factors for themselves.
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