Birger Magnus
executive
Birger Magnus was the former COO of Schibsted, who famously predicted that '20 Minuten' would gain over a million readers, a statement that was initially met with skepticism by Swiss publishers but ultimately proved to be accurate.
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Switzerland:
Birger Magnus, the then COO of Schibsted, predicted that '20 Minuten' would eventually have over a million readers.
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