Barbara Smit
author
Barbara Smit is an accomplished journalist and author known for her insightful writings on the business dynamics of the sports industry, particularly her book 'La sfida del secolo,' which explores the legendary rivalry between the Dassler brothers, founders of Adidas and Puma.
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Italy:
Barbara Smit's book 'La sfida del secolo' recounts the rivalry between the Dassler brothers.
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