Anupam Shukla
Anupam Shukla is a legal expert at Pioneer Legal who focuses on the implications of contracts involving digital twins. He warns creators about the potential pitfalls of signing agreements that grant companies perpetual rights to their digital likeness, which may limit their future opportunities and create complications in brand associations.
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India:
Anupam Shukla describes the 'perpetuity trap' that young influencers may face when signing contracts for their digital likeness.
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