Anay Zaffalon
Anay Zaffalon is a luxury market expert and a professor at ESPM and FAAP, known for her insights into branding and consumer behavior. In a recent article, she commented on the partnership between Brazilian tennis player Bia Haddad Maia and Tiffany & Co., describing it as a 'match point' that effectively connects the brand with a younger audience while enhancing its narrative of authenticity.
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Brazil:
Anay Zaffalon is an expert in luxury markets and a professor who commented on the partnership between Beatriz Haddad Maia and Tiffany & Co.
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