Amit Jadhav
Amit Jadhav is a Mumbai-based advocate of 'friction maxxing,' a lifestyle approach that emphasizes slower, more mindful living. He has embraced cooking from scratch and shopping for produce in person to reconnect with sensory experiences and reduce reliance on digital conveniences. Jadhav believes that engaging in these hands-on tasks enhances the meaningfulness of daily life.
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India:
Mumbai-based Amit Jadhav says friction maxxing is about avoiding digital shortcuts and taking the slower route.
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