Amir Shabtai
Amir Shabtai is a seasoned marketing and trade manager at Kravitz, a leading school supplies retailer in Israel. Recently, he has been involved in discussions over the classification of school bags, particularly focusing on the definition and marketing of orthopedic backpacks for young students, reflecting the growing concerns of parents regarding health and comfort.
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Israel:
Amir Shabtai is the veteran trade and marketing manager of the Kravitz chain, involved in a heated debate with representatives of the Groofy company regarding the definition of a new backpack as orthopedic.
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