Alyssa Berenstein
business executive
Alyssa Berenstein is the senior director of marketing at New York Fries, a Canadian fast-food chain that specializes in French fries and poutine. She has been actively working to reinforce the brand's Canadian identity amid challenges posed by its U.S.-inspired name during the ongoing tariff war.
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Recent Mentions
Canada:
Alyssa Berenstein is the senior director of marketing at New York Fries.
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Nazir Lalani
James Kawalecki
Gus Agioritis
Jim Treliving
Jo Ann Mcarthur
Mark Sozanski
Mary Bernaudo
The Globe and Mail: Tariff war tests Canadian companies with U.S. names