Álvaro Moré
Álvaro Moré is the president of VML and WPP Production, known for his extensive experience in promoting the tourism sector. He has raised concerns regarding the recent decision to change the historic brand 'Uruguay Natural', arguing that such changes are typically justified only in cases of ownership change or reputational issues. Moré emphasizes the significant economic costs involved in rebranding, which requires updating various promotional materials across the tourism industry.
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Uruguay:
Álvaro Moré stated that the loss of profitability is a trend affecting businesses in general, driven by more demanding consumers and an increasingly competitive environment.
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Uruguay:
Álvaro Moré is the president of VML and WPP Production and has experience in promoting the tourism sector.
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