Allison Malmsten
Allison Malmsten is an analyst at Daxue Consulting who observes that the viral success of products like Labubu is increasing the appeal of China's image among Western youth, suggesting a potential shift in perceptions of China as a creator of attractive global brands.
Global Media Ratings
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Each country's color is based on "Mentions" from the table above.
Recent Mentions
United States:
Allison Malmsten, marketing director at Daxue Consulting, emphasizes the importance of independence in marketing to single consumers.
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Norway:
Analyst Allison Malmsten at Daxue Consulting explains how viral export products like Labubu are shifting China's soft power.
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Taiwan:
Allison Malmsten analyzed the soft-power shift of China through cultural exports like Labubu.
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Paraguay:
Allison Malmsten notes that the Labubu dolls are helping to improve China's image among Western youth.
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