Alexandra Lüönd

entrepreneur

Alexandra Lüönd is the wealthiest young entrepreneur in Switzerland, known for founding Beauty2Go, a successful chain of aesthetic clinics that has expanded to eight locations and serves over 60,000 patients. Her journey into the beauty industry began after being rejected by seven plastic surgeons, which motivated her to create her own clinic. Lüönd attributes her ambition to the challenges she faced during her childhood, including the loss of her father and her mother’s financial struggles. In a recent interview, she discussed the booming beauty business and her views on cosmetic procedures as a form of empowerment, while also reflecting on the complexities of identity and self-image in relation to beauty treatments.