Alexander Chernev
academic
Alexander Chernev is a marketing professor at Northwestern University who commented on the evolving landscape of advertising, explaining how companies like Walmart leverage social media engagement to capitalize on major events like the World Cup without being official sponsors.
Global Media Ratings
Dominance
0.00%
Persistence
0 wks
Reach
79,720
Power
278$
Sentiment
6.00
Countries Mentioned
| Country | Mentions | Sentiment | Dominance | + Persistence | x Population | = Reach | x GDP (millions) | = Power |
|---|---|---|---|---|---|---|---|---|
| Vietnam | 1 | 6.00 | 0.08% | +0% | 97,338,583 | 79,720 | $340,000 | 278$ |
| Totals | 1 | 97,338,583 | 79,720 | $340,000 | 278$ |
Interactive World Map
Each country's color is based on "Mentions" from the table above.
Recent Mentions
Vietnam:
Alexander Chernev - a marketing professor at Northwestern University - discussed the impact of online advertising and brand recognition.
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