Alejandra Iervolino
Alejandra Iervolino is a prominent figure in the field of digital consumer trends in Uruguay, known for her role in coordinating projects at Factum. Recently, she presented findings on the rapid growth of e-commerce in the country, highlighting that 1.85 million Uruguayans engaged in online shopping in 2025, representing a significant shift in consumer behavior and preferences. Her insights emphasize the importance of convenience and the impact of mobile technology on purchasing patterns.
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Alejandra Iervolino presented the digital consumption trends survey at the event.
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